As a business, email marketing is a significant tool in order to build a relationship with our clients, customers and consumers. It’s measurable, affordable, dynamic and effective.
HOWEVER, did you know it’s just as important to receive these types of emails as it is to send them?
Hands up if you have a habit of going through your inbox and deleting every email you do not recognise or realise you have subscribed to? We are all guilty of it, to some extent.
Why? Simply because we are ruled by lifestyle pressures and restrictive work routines and passive marketing must be extremely engaging to warrant even a tiny percentage of our valuable time.
So why should you take the time to engage in them?
Any person knows that marketing is an essential channel in order to reach our end goal.
2020 has proven that coasting is no longer an option and in fact this year has been a huge wake up call to thousands of businesses. We must integrate the digital lifestyle we are all find ourselves in.
The proof is in the pudding
September 2017, a marketing email was delivered direct to a recipient’s inbox. ‘Have you thought about becoming an auction house?’ Now many of us would delete emails such as these without hesitation. But not CEO Zad Siadatan of Connect UK.
One click and three years later Connect UK operate a successful auction company alongside their other existing businesses (Lettings & Property Management, Sales & Acquisition and their Design and Build).
So, not only did this one email resulted in huge progression for Connect UK, it also allowed the company to strengthen their brand, diverse their product and penetrate the market even further.
As you know, it costs you as a business owner, less to retain a client than it does to gain a new one. This marketing email allowed Connect UK to cross sell their products within their new clientele thus resulting in extra return on investment. The result – a wider customer base, growth of the company and increased profits. The proof is here for all to see.
The marketing emails you are receiving aren’t relevant to your business?!
Now, not all emails you receive will result in business expansion, however there are multiple elements which one must notice and be aware of, when looking at marketing emails. By becoming aware of what others are doing, even in other industries to you, you will learn to separate the good from the excellent and apply smaller elements to your own marketing and ideas.
Innovation is the key to business growth and 2020 has proved that. Without email marketing there would be no Connect UK Auctions. In the past three years, we have grown from being a ball room regional auctioneer to a nationwide auctioneer alongside TV’s personality (BBC and Channel 4) Adam Partridge as our auctioneer and also becoming the only interactive auction house offering Connect Realtime® to all bidders and this is just the beginning.
Stop coasting. Learn to thrive.